PERUMUSAN STRATEGI BERSAING UNTUK MENINGKATKAN KEUNGGULAN PERSAINGAN PADA INTERNET CAFE Studi Kasus pada Platinum Internet Cafe Yogyakarta
This research aims to study the external environment and the internal structure of the market in the internet cafe service industry in Yogyakarta, by analyzing the internet café services industry through a SWOT analysis, five forces, driving forces, competitive advantages, key success factors and t...
Main Authors: | , Neng Titoh Siti Hapsoh, , Prof. Lincolin Arsyad, Ph.D. |
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Format: | Thesis |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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Subjects: |
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