| Summary: | In the science of wealth management, client profiling (understanding of
the client profile) is a process, which is very important and can determine the
success of a wealth manager. Client profiling is related to the attitude of a person,
and therefore to better understand the client profiling, a wealth manager must
understand the science of behavioral finance of client or potential investors.
Behavioral finance is the science, which studies human financial behavior. In
behavioral finance found that demographic factors such as gender, age,
educational background, occupation, and risk profile of investors is associated
with their investment decisions
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