ANALISIS STRATEGI BERSAING PT GMF AEROASIA DALAM PASAR PERAWATAN PESAWAT UDARA DOMESTIK
PT GMF AeroAsia which established in 2002 is the largest MRO (Maintenance, Repair and Overhaul) enterprise in Indonesia. The rapid growth of Indonesian airline industry gives an opportunity for PT GMF AeroAsia to increase revenue due to expansion of domestic�s MRO market volume. On order to antici...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| _version_ | 1826045630944903168 |
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| author | , R. Fisher Affandy Manalu , Ertambang Nahartyo, Phd. |
| author_facet | , R. Fisher Affandy Manalu , Ertambang Nahartyo, Phd. |
| author_sort | , R. Fisher Affandy Manalu |
| collection | UGM |
| description | PT GMF AeroAsia which established in 2002 is the largest MRO
(Maintenance, Repair and Overhaul) enterprise in Indonesia. The rapid growth of
Indonesian airline industry gives an opportunity for PT GMF AeroAsia to
increase revenue due to expansion of domestic�s MRO market volume. On order
to anticipate the market growth and increase its market share, PT GMF Aeroasia
needs to develop a right business strategy.
This research was conducted by analyzing company internal and external
environment to gain the enterprise�s strengths, weaknesses, opportunities and
threats. By using SWOT analysis matrix, we can define some strategies that can
be used in domestic aircraft maintenance market.
The result shows that PT GMF Aeroasia have substantial opportunities in
domestic market and strong internal conditions. Some business strategies that can
be used by PT GMF AeroAsia is differentiation, intensive market penetration,
backward integration and conduct partnerships through joint ventures or alliances. |
| first_indexed | 2024-03-13T22:40:04Z |
| format | Thesis |
| id | oai:generic.eprints.org:99738 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T22:40:04Z |
| publishDate | 2012 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:997382016-03-04T08:48:19Z https://repository.ugm.ac.id/99738/ ANALISIS STRATEGI BERSAING PT GMF AEROASIA DALAM PASAR PERAWATAN PESAWAT UDARA DOMESTIK , R. Fisher Affandy Manalu , Ertambang Nahartyo, Phd. ETD PT GMF AeroAsia which established in 2002 is the largest MRO (Maintenance, Repair and Overhaul) enterprise in Indonesia. The rapid growth of Indonesian airline industry gives an opportunity for PT GMF AeroAsia to increase revenue due to expansion of domestic�s MRO market volume. On order to anticipate the market growth and increase its market share, PT GMF Aeroasia needs to develop a right business strategy. This research was conducted by analyzing company internal and external environment to gain the enterprise�s strengths, weaknesses, opportunities and threats. By using SWOT analysis matrix, we can define some strategies that can be used in domestic aircraft maintenance market. The result shows that PT GMF Aeroasia have substantial opportunities in domestic market and strong internal conditions. Some business strategies that can be used by PT GMF AeroAsia is differentiation, intensive market penetration, backward integration and conduct partnerships through joint ventures or alliances. [Yogyakarta] : Universitas Gadjah Mada 2012 Thesis NonPeerReviewed , R. Fisher Affandy Manalu and , Ertambang Nahartyo, Phd. (2012) ANALISIS STRATEGI BERSAING PT GMF AEROASIA DALAM PASAR PERAWATAN PESAWAT UDARA DOMESTIK. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55937 |
| spellingShingle | ETD , R. Fisher Affandy Manalu , Ertambang Nahartyo, Phd. ANALISIS STRATEGI BERSAING PT GMF AEROASIA DALAM PASAR PERAWATAN PESAWAT UDARA DOMESTIK |
| title | ANALISIS STRATEGI BERSAING PT GMF AEROASIA DALAM PASAR PERAWATAN PESAWAT UDARA DOMESTIK |
| title_full | ANALISIS STRATEGI BERSAING PT GMF AEROASIA DALAM PASAR PERAWATAN PESAWAT UDARA DOMESTIK |
| title_fullStr | ANALISIS STRATEGI BERSAING PT GMF AEROASIA DALAM PASAR PERAWATAN PESAWAT UDARA DOMESTIK |
| title_full_unstemmed | ANALISIS STRATEGI BERSAING PT GMF AEROASIA DALAM PASAR PERAWATAN PESAWAT UDARA DOMESTIK |
| title_short | ANALISIS STRATEGI BERSAING PT GMF AEROASIA DALAM PASAR PERAWATAN PESAWAT UDARA DOMESTIK |
| title_sort | analisis strategi bersaing pt gmf aeroasia dalam pasar perawatan pesawat udara domestik |
| topic | ETD |
| work_keys_str_mv | AT rfisheraffandymanalu analisisstrategibersaingptgmfaeroasiadalampasarperawatanpesawatudaradomestik AT ertambangnahartyophd analisisstrategibersaingptgmfaeroasiadalampasarperawatanpesawatudaradomestik |