A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock
Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational le...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management ; UiTM Press
2002
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/11435/1/AJ_SANDRA%20MCKAY%20JIBE%2002.pdf |
| _version_ | 1825733919419400192 |
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| author | McKay, Sandra Tate, Uday Blalock, Mary |
| author_facet | McKay, Sandra Tate, Uday Blalock, Mary |
| author_sort | McKay, Sandra |
| collection | UITM |
| description | Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational levels than those without home access.
However, the Internet population is becoming more mainstream. Last year, women, seniors, and people with moderate incomes and educational levels increasingly came
online. Online shopping exploded in 1999, posting end-of-year total sales of $20.2 billion. Implications of these emerging trends for retailers and e-tailers are examined
in the paper. |
| first_indexed | 2024-03-06T01:24:06Z |
| format | Article |
| id | oai:ir.uitm.edu.my:11435 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:24:06Z |
| publishDate | 2002 |
| publisher | Faculty of Business and Management ; UiTM Press |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:114352016-11-30T05:30:07Z https://ir.uitm.edu.my/id/eprint/11435/ A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock jibe McKay, Sandra Tate, Uday Blalock, Mary Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Computer networks. Electronic information resources. Including the Internet Electronic commerce United States Both worldwide and within the U.S., Internet access increased dramatically between 1998 and 1999 and is projected to continue to rise at alarming rates. Currently, U.S. households with home Internet access are more likely to be white, located in urban areas, and have higher income and educational levels than those without home access. However, the Internet population is becoming more mainstream. Last year, women, seniors, and people with moderate incomes and educational levels increasingly came online. Online shopping exploded in 1999, posting end-of-year total sales of $20.2 billion. Implications of these emerging trends for retailers and e-tailers are examined in the paper. Faculty of Business and Management ; UiTM Press 2002 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/11435/1/AJ_SANDRA%20MCKAY%20JIBE%2002.pdf A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock. (2002) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29/>, 9 (1). pp. 183-202. ISSN 0128-7494 https://jibe.uitm.edu.my/ |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Computer networks. Electronic information resources. Including the Internet Electronic commerce United States McKay, Sandra Tate, Uday Blalock, Mary A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock |
| title | A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock |
| title_full | A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock |
| title_fullStr | A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock |
| title_full_unstemmed | A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock |
| title_short | A profile of U.S. home internet users and online shoppers : implications for retailers and e-tailers / Sandra McKay, Uday Tate and Mary Blalock |
| title_sort | profile of u s home internet users and online shoppers implications for retailers and e tailers sandra mckay uday tate and mary blalock |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Computer networks. Electronic information resources. Including the Internet Electronic commerce United States |
| url | https://ir.uitm.edu.my/id/eprint/11435/1/AJ_SANDRA%20MCKAY%20JIBE%2002.pdf |
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