Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the c...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management ; UiTM Press
2009
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/11447/1/AJ_SALIM%20ABDUL%20TALIB%20JIBE%2009.pdf |
| _version_ | 1796899653208244224 |
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| author | Abdul Talib, Salim Hashim, Rahmat Kumar, Mukesh Chinna, Karuthan |
| author_facet | Abdul Talib, Salim Hashim, Rahmat Kumar, Mukesh Chinna, Karuthan |
| author_sort | Abdul Talib, Salim |
| collection | UITM |
| description | The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organization can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using consumer's purchasing orientation. |
| first_indexed | 2024-03-06T01:24:08Z |
| format | Article |
| id | oai:ir.uitm.edu.my:11447 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:24:08Z |
| publishDate | 2009 |
| publisher | Faculty of Business and Management ; UiTM Press |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:114472020-03-19T07:41:35Z https://ir.uitm.edu.my/id/eprint/11447/ Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.] jibe Abdul Talib, Salim Hashim, Rahmat Kumar, Mukesh Chinna, Karuthan Market segmentation. Target marketing Malaysia Malaysia The hospitality businesses have increasingly adopted a marketing focus in order to thrive in a very competitive business environment. A key element of the marketing concept is that of market segmentation, primarily based on an understanding of the social, economic and psychological location of the consumer. Market segmentation can be considered as one of the cornerstones of marketing management. In the present day scenario of intense competition, organization can prosper through the development of offers for specific market segments as a result of good market segmentation strategy. This paper presents the result and implications of segmenting the fine dining restaurant market using consumer's purchasing orientation. Faculty of Business and Management ; UiTM Press 2009 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/11447/1/AJ_SALIM%20ABDUL%20TALIB%20JIBE%2009.pdf Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]. (2009) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29/>, 14 (1). pp. 37-56. ISSN 0128-7494 https://jibe.uitm.edu.my/ |
| spellingShingle | Market segmentation. Target marketing Malaysia Malaysia Abdul Talib, Salim Hashim, Rahmat Kumar, Mukesh Chinna, Karuthan Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.] |
| title | Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.] |
| title_full | Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.] |
| title_fullStr | Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.] |
| title_full_unstemmed | Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.] |
| title_short | Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.] |
| title_sort | segmenting the fine dining restaurant market via consumers purchasing orientation salim abdul talib et al |
| topic | Market segmentation. Target marketing Malaysia Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/11447/1/AJ_SALIM%20ABDUL%20TALIB%20JIBE%2009.pdf |
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