Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
The rapid growth of the off-premise catering makes it essential that caterer obtain customer satisfaction for long term survival. Customer satisfaction can be seen when they create favorable future post-purchase action such as repeat the experienced service and they disseminate the positive infor...
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | English |
| प्रकाशित: |
2013
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| विषय: | |
| ऑनलाइन पहुंच: | https://ir.uitm.edu.my/id/eprint/12063/1/TM_SITI%20NURHANIFAH%20SULONG%20HM%2013_5%201.pdf |