Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
The rapid growth of the off-premise catering makes it essential that caterer obtain customer satisfaction for long term survival. Customer satisfaction can be seen when they create favorable future post-purchase action such as repeat the experienced service and they disseminate the positive infor...
| Hoofdauteur: | |
|---|---|
| Formaat: | Thesis |
| Taal: | English |
| Gepubliceerd in: |
2013
|
| Onderwerpen: | |
| Online toegang: | https://ir.uitm.edu.my/id/eprint/12063/1/TM_SITI%20NURHANIFAH%20SULONG%20HM%2013_5%201.pdf |