Market orientation, nonfinancial performance measures, and performance: evidence from Thailand / Sirilak Bangchokdee, Lokman Mia and Samkao Runglertkrengkrai
The present study sought to examine the mediating effect of managerial use of nonfinancial performance measures in the relationship between market orientation and organizational performance. Data were collected from 203 departmental managers of medium to large hotels in Thailand. Path analysis was u...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Accountancy
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/12331/1/12331.pdf |