A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob
The use of herbs and herbal products has become widely accepted in most cultures. This trend benefits not only manufacturers and retailers, but the consumers as well in terms of having varied choices. Although herbal product sales have seen strong, growth, the local content for these products is on...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Institute of Research, Development and Commercialization (IRDC)
2007
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/13018/1/AJ_FATIMAH%20MOHD%20SAMAN%20SMRJ%20%2007%201.pdf |
| _version_ | 1796899820859817984 |
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| author | Mohd Saman, Fatimah Ayob, Mohammad Zaki |
| author_facet | Mohd Saman, Fatimah Ayob, Mohammad Zaki |
| author_sort | Mohd Saman, Fatimah |
| collection | UITM |
| description | The use of herbs and herbal products has become widely accepted in most cultures. This trend benefits not only manufacturers and retailers, but the consumers as well in terms of having varied choices. Although herbal product
sales have seen strong, growth, the local content for these products is only about ten percent. Herbs such as tongkat ali (eurycoma longifolia), kacip fatimah (Iabisia pumila), pegaga (centella asiatica), serai wangi (cynbotogon nardus), and sena makki (cassia angustifolia) are well known and very much required in the production of herbal products. This research attempts to understand herbal utilization trends in Kedah, Penang, and Perlis. |
| first_indexed | 2024-03-06T01:26:34Z |
| format | Article |
| id | oai:ir.uitm.edu.my:13018 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:26:34Z |
| publishDate | 2007 |
| publisher | Institute of Research, Development and Commercialization (IRDC) |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:130182016-06-15T02:58:31Z https://ir.uitm.edu.my/id/eprint/13018/ A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob smrj Mohd Saman, Fatimah Ayob, Mohammad Zaki Marketing Branding (Marketing) Herbs. Herbal teas The use of herbs and herbal products has become widely accepted in most cultures. This trend benefits not only manufacturers and retailers, but the consumers as well in terms of having varied choices. Although herbal product sales have seen strong, growth, the local content for these products is only about ten percent. Herbs such as tongkat ali (eurycoma longifolia), kacip fatimah (Iabisia pumila), pegaga (centella asiatica), serai wangi (cynbotogon nardus), and sena makki (cassia angustifolia) are well known and very much required in the production of herbal products. This research attempts to understand herbal utilization trends in Kedah, Penang, and Perlis. Institute of Research, Development and Commercialization (IRDC) 2007 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/13018/1/AJ_FATIMAH%20MOHD%20SAMAN%20SMRJ%20%2007%201.pdf A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob. (2007) Social and Management Research Journal (SMRJ) <https://ir.uitm.edu.my/view/publication/Social_and_Management_Research_Journal_=28SMRJ=29/>, 4 (1). pp. 27-38. ISSN 1675-7017 https://smrj.uitm.edu.my/ |
| spellingShingle | Marketing Branding (Marketing) Herbs. Herbal teas Mohd Saman, Fatimah Ayob, Mohammad Zaki A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob |
| title | A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob |
| title_full | A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob |
| title_fullStr | A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob |
| title_full_unstemmed | A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob |
| title_short | A study on the perception, usage rate and satisfaction of herbal products among customers in the Northern Region / Fatimah Mohd Saman and Mohammad Zaki Ayob |
| title_sort | study on the perception usage rate and satisfaction of herbal products among customers in the northern region fatimah mohd saman and mohammad zaki ayob |
| topic | Marketing Branding (Marketing) Herbs. Herbal teas |
| url | https://ir.uitm.edu.my/id/eprint/13018/1/AJ_FATIMAH%20MOHD%20SAMAN%20SMRJ%20%2007%201.pdf |
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