The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani
Public Service Announcements (PSAs) are free announcements made to promote programs, activities, community interest and services from government and the non - government sector. As technology develops, many PSAs use animated characters in order to persuade and create high awareness among people. Ani...
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| Format: | Article |
| Language: | English |
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Research Management Institute (RMI)
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/13114/2/13114.pdf |
| _version_ | 1796899839469944832 |
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| author | Abd Latiff, Dzaa Imma Mohd Zulkifli, Mohd Amirul Akhbar Abd Ghani, Siti Nur Farah Faadiah |
| author_facet | Abd Latiff, Dzaa Imma Mohd Zulkifli, Mohd Amirul Akhbar Abd Ghani, Siti Nur Farah Faadiah |
| author_sort | Abd Latiff, Dzaa Imma |
| collection | UITM |
| description | Public Service Announcements (PSAs) are free announcements made to promote programs, activities, community interest and services from government and the non - government sector. As technology develops, many PSAs use animated characters in order to persuade and create high awareness among people. Animation is a simulation of movement created
by displaying a series of pictures or frames such as cartoons on television. Research has shown that PSAs is effective in conveying the message. However, the influences of animated PSAs among students about health and safety messages are still unclear. Previous researchers were more interested to investigate the effects of PSAs to children and less research on animated PSAs towards adults. Therefore, the researcher is interested to study whether
or not the animation should be utilized as an effective tool to educate the public. A sample of 285 students watched four animated PSAs and four live action PSAs. Two of each represented animated spoke characters and non
spoke characters with a goal to evaluate students responses on positive attitudes. A correlation analysis was used to study the relationship between the positive response of animated PSAs and engagement with results that indicated moderate and high correlation. T tests were used to investigate the comparison between the students responses to animated PSAs versus non animated PSAs and animated spoke characters versus animated non spoke characters. The results emphasize that animated PSAs received better responses among students. Students acceptance towards animated PSAs and animated spoke characters received small but significantly better response. |
| first_indexed | 2024-03-06T01:26:51Z |
| format | Article |
| id | oai:ir.uitm.edu.my:13114 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:26:51Z |
| publishDate | 2013 |
| publisher | Research Management Institute (RMI) |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:131142022-12-29T02:45:56Z https://ir.uitm.edu.my/id/eprint/13114/ The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani smrj Abd Latiff, Dzaa Imma Mohd Zulkifli, Mohd Amirul Akhbar Abd Ghani, Siti Nur Farah Faadiah Malaysia Public Service Announcements (PSAs) are free announcements made to promote programs, activities, community interest and services from government and the non - government sector. As technology develops, many PSAs use animated characters in order to persuade and create high awareness among people. Animation is a simulation of movement created by displaying a series of pictures or frames such as cartoons on television. Research has shown that PSAs is effective in conveying the message. However, the influences of animated PSAs among students about health and safety messages are still unclear. Previous researchers were more interested to investigate the effects of PSAs to children and less research on animated PSAs towards adults. Therefore, the researcher is interested to study whether or not the animation should be utilized as an effective tool to educate the public. A sample of 285 students watched four animated PSAs and four live action PSAs. Two of each represented animated spoke characters and non spoke characters with a goal to evaluate students responses on positive attitudes. A correlation analysis was used to study the relationship between the positive response of animated PSAs and engagement with results that indicated moderate and high correlation. T tests were used to investigate the comparison between the students responses to animated PSAs versus non animated PSAs and animated spoke characters versus animated non spoke characters. The results emphasize that animated PSAs received better responses among students. Students acceptance towards animated PSAs and animated spoke characters received small but significantly better response. Research Management Institute (RMI) 2013-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/13114/2/13114.pdf The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani. (2013) Social and Management Research Journal (SMRJ) <https://ir.uitm.edu.my/view/publication/Social_and_Management_Research_Journal_=28SMRJ=29/>, 10 (2). pp. 73-89. ISSN 1675-7017 https://smrj.uitm.edu.my/ |
| spellingShingle | Malaysia Abd Latiff, Dzaa Imma Mohd Zulkifli, Mohd Amirul Akhbar Abd Ghani, Siti Nur Farah Faadiah The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani |
| title | The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani |
| title_full | The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani |
| title_fullStr | The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani |
| title_full_unstemmed | The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani |
| title_short | The influences of Malaysian animated Public Service Announcements (PSAs) on public health and safety campaign and its effectiveness among students / Dzaa Imma Abd Latiff, Mohd Amirul Akhbar Mohd Zulkifli and Siti Nur Farah Faadiah Abd Ghani |
| title_sort | influences of malaysian animated public service announcements psas on public health and safety campaign and its effectiveness among students dzaa imma abd latiff mohd amirul akhbar mohd zulkifli and siti nur farah faadiah abd ghani |
| topic | Malaysia |
| url | https://ir.uitm.edu.my/id/eprint/13114/2/13114.pdf |
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