Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas
Coffee is one of the most popular beverages in the world. From the Free Dictionary.com, coffee means a beverages consisting of an infusion, filtration, or stewing a seed of coffee tree to make coffee drinks. Coffee beverages also can gives a lot of nutrition, one of it are it gives us energy to stay...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
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Faculty of Art and Design
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/13300/1/PPb_MUHAMMAD%20FARHAN%20MOHD%20ABAS%20AD%2013_5.pdf |
| _version_ | 1825734119673298944 |
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| author | Mohd Abas, Muhammad Farhan |
| author_facet | Mohd Abas, Muhammad Farhan |
| author_sort | Mohd Abas, Muhammad Farhan |
| collection | UITM |
| description | Coffee is one of the most popular beverages in the world. From the Free Dictionary.com, coffee means a beverages consisting of an infusion, filtration, or stewing a seed of coffee tree to make coffee drinks. Coffee beverages also can gives a lot of nutrition, one of it are it gives us energy to stay awake. Figure 1.1 shows the images of coffee bean. According to the 2010 edition of Stastistical Report coffee, these drinks are behind much petroleum as the hottest commodity in the business world, whichis about 400 billion cups consumed every year. The favorite of these beverage were shared by all people of all nation and cultures. There are 3 types of coffee which are Arabica, Liberica and Robusta. In coffee drinks, there are a few types of coffee drinks such as Cappuccino, Latte, Macchiato, Espresso, Mocha and etc. |
| first_indexed | 2024-03-06T01:27:02Z |
| format | Student Project |
| id | oai:ir.uitm.edu.my:13300 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:27:02Z |
| publishDate | 2013 |
| publisher | Faculty of Art and Design |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:133002017-03-14T08:05:41Z https://ir.uitm.edu.my/id/eprint/13300/ Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas Mohd Abas, Muhammad Farhan Branding (Marketing) Malaysia Tea, coffee, cocoa, etc. Coffee is one of the most popular beverages in the world. From the Free Dictionary.com, coffee means a beverages consisting of an infusion, filtration, or stewing a seed of coffee tree to make coffee drinks. Coffee beverages also can gives a lot of nutrition, one of it are it gives us energy to stay awake. Figure 1.1 shows the images of coffee bean. According to the 2010 edition of Stastistical Report coffee, these drinks are behind much petroleum as the hottest commodity in the business world, whichis about 400 billion cups consumed every year. The favorite of these beverage were shared by all people of all nation and cultures. There are 3 types of coffee which are Arabica, Liberica and Robusta. In coffee drinks, there are a few types of coffee drinks such as Cappuccino, Latte, Macchiato, Espresso, Mocha and etc. Faculty of Art and Design 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/13300/1/PPb_MUHAMMAD%20FARHAN%20MOHD%20ABAS%20AD%2013_5.pdf Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas. (2013) [Student Project] (Unpublished) |
| spellingShingle | Branding (Marketing) Malaysia Tea, coffee, cocoa, etc. Mohd Abas, Muhammad Farhan Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas |
| title | Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas |
| title_full | Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas |
| title_fullStr | Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas |
| title_full_unstemmed | Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas |
| title_short | Malaysian coffee products : a rebranding of Kopiesatu as a case study / Muhammad Farhan Mohd Abas |
| title_sort | malaysian coffee products a rebranding of kopiesatu as a case study muhammad farhan mohd abas |
| topic | Branding (Marketing) Malaysia Tea, coffee, cocoa, etc. |
| url | https://ir.uitm.edu.my/id/eprint/13300/1/PPb_MUHAMMAD%20FARHAN%20MOHD%20ABAS%20AD%2013_5.pdf |
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