A study on preferences towards patriot brand through outdoor sales (ODS) activities / Jusnita Suzlin Jusoh
In today's highly competitive retail industry, private brand products are becoming more and more important. As department stores and specialty outlets rely less on manufacturer brands and more on promoting their own private brands. Private brands give the retailer greater control over the...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
1999
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/1351/1/PPb_JUSNITA%20SUZLIN%20JUSOH%20BM%2099_5%20P01.pdf |
| _version_ | 1825733578604937216 |
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| author | Jusoh, Jusnita Suzlin |
| author_facet | Jusoh, Jusnita Suzlin |
| author_sort | Jusoh, Jusnita Suzlin |
| collection | UITM |
| description | In today's highly competitive retail industry, private
brand products are becoming more and more important.
As department stores and specialty outlets rely less on
manufacturer brands and more on promoting their own
private brands. Private brands give the retailer greater
control over the merchandise, more flexibility in dealing
with changing trends and more control over prices.
This study is undertaken to identify the most preference
items for Patriot to the customers, to determine the
factors that influence the customers when buying the
Patriot brand and to identify other electrical items that
are suggested by the customers for Patriot brand.
One of the strategies that usually done by the retail
outlets in order to generate sale is having sale like
Blockbuster Sale for Metrojaya, The Grand Sale for
Parkson and so as with PERNAMA. PERNAMA also
has its sales namely Outdoor Sales (ODS) Activity. |
| first_indexed | 2024-03-06T01:19:16Z |
| format | Student Project |
| id | oai:ir.uitm.edu.my:1351 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:19:16Z |
| publishDate | 1999 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:13512019-03-22T00:00:56Z https://ir.uitm.edu.my/id/eprint/1351/ A study on preferences towards patriot brand through outdoor sales (ODS) activities / Jusnita Suzlin Jusoh Jusoh, Jusnita Suzlin HF Commerce In today's highly competitive retail industry, private brand products are becoming more and more important. As department stores and specialty outlets rely less on manufacturer brands and more on promoting their own private brands. Private brands give the retailer greater control over the merchandise, more flexibility in dealing with changing trends and more control over prices. This study is undertaken to identify the most preference items for Patriot to the customers, to determine the factors that influence the customers when buying the Patriot brand and to identify other electrical items that are suggested by the customers for Patriot brand. One of the strategies that usually done by the retail outlets in order to generate sale is having sale like Blockbuster Sale for Metrojaya, The Grand Sale for Parkson and so as with PERNAMA. PERNAMA also has its sales namely Outdoor Sales (ODS) Activity. Faculty of Business and Management 1999 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/1351/1/PPb_JUSNITA%20SUZLIN%20JUSOH%20BM%2099_5%20P01.pdf A study on preferences towards patriot brand through outdoor sales (ODS) activities / Jusnita Suzlin Jusoh. (1999) [Student Project] <http://terminalib.uitm.edu.my/1351.pdf> (Unpublished) |
| spellingShingle | HF Commerce Jusoh, Jusnita Suzlin A study on preferences towards patriot brand through outdoor sales (ODS) activities / Jusnita Suzlin Jusoh |
| title | A study on preferences towards patriot brand through
outdoor sales (ODS) activities / Jusnita Suzlin Jusoh |
| title_full | A study on preferences towards patriot brand through
outdoor sales (ODS) activities / Jusnita Suzlin Jusoh |
| title_fullStr | A study on preferences towards patriot brand through
outdoor sales (ODS) activities / Jusnita Suzlin Jusoh |
| title_full_unstemmed | A study on preferences towards patriot brand through
outdoor sales (ODS) activities / Jusnita Suzlin Jusoh |
| title_short | A study on preferences towards patriot brand through
outdoor sales (ODS) activities / Jusnita Suzlin Jusoh |
| title_sort | study on preferences towards patriot brand through outdoor sales ods activities jusnita suzlin jusoh |
| topic | HF Commerce |
| url | https://ir.uitm.edu.my/id/eprint/1351/1/PPb_JUSNITA%20SUZLIN%20JUSOH%20BM%2099_5%20P01.pdf |
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