A study on preferences towards patriot brand through outdoor sales (ODS) activities / Jusnita Suzlin Jusoh
In today's highly competitive retail industry, private brand products are becoming more and more important. As department stores and specialty outlets rely less on manufacturer brands and more on promoting their own private brands. Private brands give the retailer greater control over the...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
1999
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| Online Access: | https://ir.uitm.edu.my/id/eprint/1351/1/PPb_JUSNITA%20SUZLIN%20JUSOH%20BM%2099_5%20P01.pdf |