Applying ecological concepts for mobile commerce : A case study for Celcom (Malaysia) Sdn Bhd / Arfah Jamian
The rapid growth in mobile data communications and the needs of business people exploring new channels and methods of supporting their customer bases and increase competitive market and add value to their customers has led to the emergence of Mobile Commerce (m-commerce). A study in Celcom (M) Be...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2004
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/1375/2/1375.pdf |