The impact of online banking on customer service delivery in the Malaysian banking industry : Kano's model approach / Alhaji Abubakar Aliyu … [et al.]

This study is about the impact of online banking on customer service delivery in Malaysian banking industry. Due to the challenges of globalization and intensive competition, Banks were compelled to comprehend the services of online banking in order to entice the existing and the potential customers...

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Main Authors: Aliyu, Alhaji Abubakar, Tasmin, Rosmaini, Takala, Josu, Che Rusuli, Muhammad Saufi, H., Norazlin
Format: Article
Language:English
Published: Faculty of Information Management 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/13850/1/AJ_ALHAJI%20ABUBAKAR%20ALIYU%20JIKM%2014.pdf
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author Aliyu, Alhaji Abubakar
Tasmin, Rosmaini
Takala, Josu
Che Rusuli, Muhammad Saufi
H., Norazlin
author_facet Aliyu, Alhaji Abubakar
Tasmin, Rosmaini
Takala, Josu
Che Rusuli, Muhammad Saufi
H., Norazlin
author_sort Aliyu, Alhaji Abubakar
collection UITM
description This study is about the impact of online banking on customer service delivery in Malaysian banking industry. Due to the challenges of globalization and intensive competition, Banks were compelled to comprehend the services of online banking in order to entice the existing and the potential customers. Although, the level of awareness is relatively high; but still only 64% patronize online banking in Malaysia. It is against this background that this paper seeks to examine the significant factors that may cause online banking to have an impact on customer service delivery with the ultimate aim of either accepting or rejecting any preconceived idea of the researcher. The study employed some hypotheses in order to guide the research in achieving the overall aim of the research as well as testing the stated hypotheses. Behavioral factors such as security, convenience and cost were the main concern of the respondents towards effective service delivery. The study reveals that "Cost" is the major driver of effective service delivery of online banking services in Malaysia. Equally, the study also explores various implications of the research.
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spelling oai:ir.uitm.edu.my:138502016-07-25T06:16:09Z https://ir.uitm.edu.my/id/eprint/13850/ The impact of online banking on customer service delivery in the Malaysian banking industry : Kano's model approach / Alhaji Abubakar Aliyu … [et al.] jikm Aliyu, Alhaji Abubakar Tasmin, Rosmaini Takala, Josu Che Rusuli, Muhammad Saufi H., Norazlin Malaysia Malaysia Electronic funds transfers This study is about the impact of online banking on customer service delivery in Malaysian banking industry. Due to the challenges of globalization and intensive competition, Banks were compelled to comprehend the services of online banking in order to entice the existing and the potential customers. Although, the level of awareness is relatively high; but still only 64% patronize online banking in Malaysia. It is against this background that this paper seeks to examine the significant factors that may cause online banking to have an impact on customer service delivery with the ultimate aim of either accepting or rejecting any preconceived idea of the researcher. The study employed some hypotheses in order to guide the research in achieving the overall aim of the research as well as testing the stated hypotheses. Behavioral factors such as security, convenience and cost were the main concern of the respondents towards effective service delivery. The study reveals that "Cost" is the major driver of effective service delivery of online banking services in Malaysia. Equally, the study also explores various implications of the research. Faculty of Information Management 2014 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/13850/1/AJ_ALHAJI%20ABUBAKAR%20ALIYU%20JIKM%2014.pdf The impact of online banking on customer service delivery in the Malaysian banking industry : Kano's model approach / Alhaji Abubakar Aliyu … [et al.]. (2014) Journal of Information and Knowledge Management (JIKM) <https://ir.uitm.edu.my/view/publication/Journal_of_Information_and_Knowledge_Management_=28JIKM=29/>, 4 (1). pp. 113-128. ISSN ISSN:2231-8836 ; E-ISSN:2289-5337 https://ijikm.uitm.edu.my/
spellingShingle Malaysia
Malaysia
Electronic funds transfers
Aliyu, Alhaji Abubakar
Tasmin, Rosmaini
Takala, Josu
Che Rusuli, Muhammad Saufi
H., Norazlin
The impact of online banking on customer service delivery in the Malaysian banking industry : Kano's model approach / Alhaji Abubakar Aliyu … [et al.]
title The impact of online banking on customer service delivery in the Malaysian banking industry : Kano's model approach / Alhaji Abubakar Aliyu … [et al.]
title_full The impact of online banking on customer service delivery in the Malaysian banking industry : Kano's model approach / Alhaji Abubakar Aliyu … [et al.]
title_fullStr The impact of online banking on customer service delivery in the Malaysian banking industry : Kano's model approach / Alhaji Abubakar Aliyu … [et al.]
title_full_unstemmed The impact of online banking on customer service delivery in the Malaysian banking industry : Kano's model approach / Alhaji Abubakar Aliyu … [et al.]
title_short The impact of online banking on customer service delivery in the Malaysian banking industry : Kano's model approach / Alhaji Abubakar Aliyu … [et al.]
title_sort impact of online banking on customer service delivery in the malaysian banking industry kano s model approach alhaji abubakar aliyu et al
topic Malaysia
Malaysia
Electronic funds transfers
url https://ir.uitm.edu.my/id/eprint/13850/1/AJ_ALHAJI%20ABUBAKAR%20ALIYU%20JIKM%2014.pdf
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