The hybridity of romantika / Nurul Syahirah Muhamad Mohktar
This study investigated the hibridity of Romantika which is the impact of a brand identity and advertising on consumer perceptions. The research problem is to establish the difference between the perceptions of the brand, namely the brand image and the brand identity that the company wishes to estab...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/14170/1/TD_NURUL%20SYAHIRAH%20BINTI%20MUHAMAD%20MOHKTAR%20AD%2013_5.pdf |