The effectiveness of San Francisco Coffee’s sales promotion towards the patrons / Noryusnita Ramli

This quantitative research focuses on the awareness, acceptance, preference and buying intention of the patrons of San Francisco Coffee towards sales promotion activities done by the company. This research is addressed through four objectives -1) to identify the level of San Francisco Coffee patrons...

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Κύριος συγγραφέας: Ramli, Noryusnita
Μορφή: Thesis
Γλώσσα:English
Έκδοση: 2014
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Διαθέσιμο Online:https://ir.uitm.edu.my/id/eprint/14228/2/14228.pdf

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