The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan
Color sells products. It is a powerful marketing tool that significantly influences consumer purchases, so much so that it accounts for 85% ofthe reason why someone decides to purchase a product (Hemphill 275). Marketers must understand the psychology of color in order to use iteffectively. Human...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/14430/1/TD_SITI%20NURFARAHIN%20HASAN%20AD%2015_5.pdf |
| _version_ | 1796900005703843840 |
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| author | Hasan, Siti Nurfarahin |
| author_facet | Hasan, Siti Nurfarahin |
| author_sort | Hasan, Siti Nurfarahin |
| collection | UITM |
| description | Color sells products. It is a powerful marketing tool that significantly influences
consumer purchases, so much so that it accounts for 85% ofthe reason why someone decides
to purchase a product (Hemphill 275). Marketers must understand the psychology of color in
order to use iteffectively. Humans associate colors with meanings. These associations are
studied extensively in marketing research. This paper explores how the psychology of color
influences purchasing behavior as it pertains to product design, company branding, and the
consumer. Nearly all products sold today have colorful facades. Selecting the right colors to
use has an enormous impact on product sales. While no single set of rules governs color
choices, research has established general guidelines based on the principle of associative
learning, the relationship between color and emotion. |
| first_indexed | 2024-03-06T01:29:19Z |
| format | Thesis |
| id | oai:ir.uitm.edu.my:14430 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:29:19Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:144302016-07-27T08:45:50Z https://ir.uitm.edu.my/id/eprint/14430/ The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan Hasan, Siti Nurfarahin Styles Color Packaging Color sells products. It is a powerful marketing tool that significantly influences consumer purchases, so much so that it accounts for 85% ofthe reason why someone decides to purchase a product (Hemphill 275). Marketers must understand the psychology of color in order to use iteffectively. Humans associate colors with meanings. These associations are studied extensively in marketing research. This paper explores how the psychology of color influences purchasing behavior as it pertains to product design, company branding, and the consumer. Nearly all products sold today have colorful facades. Selecting the right colors to use has an enormous impact on product sales. While no single set of rules governs color choices, research has established general guidelines based on the principle of associative learning, the relationship between color and emotion. 2015 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/14430/1/TD_SITI%20NURFARAHIN%20HASAN%20AD%2015_5.pdf The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan. (2015) Degree thesis, thesis, Universiti Teknologi MARA. <http://terminalib.uitm.edu.my/14430.pdf> |
| spellingShingle | Styles Color Packaging Hasan, Siti Nurfarahin The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan |
| title | The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan |
| title_full | The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan |
| title_fullStr | The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan |
| title_full_unstemmed | The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan |
| title_short | The effectiveness of colour used in branding KIP Mart Hypermarket / Siti Nurfarahin Hasan |
| title_sort | effectiveness of colour used in branding kip mart hypermarket siti nurfarahin hasan |
| topic | Styles Color Packaging |
| url | https://ir.uitm.edu.my/id/eprint/14430/1/TD_SITI%20NURFARAHIN%20HASAN%20AD%2015_5.pdf |
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