The impact of corporate social responsibility (CSR) on relationship quality in perspective of employees : A case study of ENCORP Berhad / Farah Najwa Asnan

In this emerging market economy with rapid advances of information and communication technology also includes globalization and liberalization, businesses in Malaysia are facing stiff challenges to maintain and survive in this competitive environment. One of the biggest challenges faced by most b...

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Bibliographic Details
Main Author: Asnan, Farah Najwa
Format: Student Project
Language:English
Published: Faculty of Business Management 2016
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/14519/1/PPb_FARAH%20NAJWA%20ASNAN%20BM%2016_5.pdf
Description
Summary:In this emerging market economy with rapid advances of information and communication technology also includes globalization and liberalization, businesses in Malaysia are facing stiff challenges to maintain and survive in this competitive environment. One of the biggest challenges faced by most business is to fulfil the expectation of society of being responsible corporate citizens that will eventually have effect on long run profitability. Many company believes that corporate social responsibility (CSR) is the best action to be taken in order to be socially responsible towards society.