Assessing customer-based brand equity in predicting customers’ repurchase intention in family restaurant / Mohd Aliff Abdul Majid
Brand equity has become a very important factor that influences consumer’s perceptions of a brand, regardless of industry. This study applied four of five Aaker’s components of brand equity i.e. brand loyalty, perceived quality, brand awareness and brand associations that defined as customer-based b...
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| Format: | Thesis |
| Language: | English |
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2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/16682/3/16682.pdf |