Saudi consumers' perceptions of foreign products / M. Sadiq Sohail
The objective of this paper is to examine the Saudi consumers' perception of products made overseas and the country of origin effect of products. While a limited number of studies have been conducted in this area in the past, this study assumes importance due to the changing attitudes and perce...
| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Faculty of Business and Management ; UiTM Press
2005
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/16746/1/AJ_M.%20SADIQ%20SOHAIL%20JIBE%2005.pdf |
| _version_ | 1825734720126713856 |
|---|---|
| collection | UITM |
| description | The objective of this paper is to examine the Saudi consumers' perception of products made overseas and the country of origin effect of products. While a limited number of studies have been conducted in this area in the past, this study assumes importance due to the changing attitudes and perception of some Saudi consumers towards certain countries in the new millennium. The study reports on the findings of a survey conducted in which 922 responses were obtained. In general, Saudi consumers evaluate products from Japan and the European Union more favorably as compared to products from the United States of America, China and India. The study discusses the results of other empirical findings. |
| first_indexed | 2024-03-06T01:36:09Z |
| format | Article |
| id | oai:ir.uitm.edu.my:16746 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:36:09Z |
| publishDate | 2005 |
| publisher | Faculty of Business and Management ; UiTM Press |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:167462018-01-15T13:40:56Z https://ir.uitm.edu.my/id/eprint/16746/ Saudi consumers' perceptions of foreign products / M. Sadiq Sohail jibe Consumer satisfaction The objective of this paper is to examine the Saudi consumers' perception of products made overseas and the country of origin effect of products. While a limited number of studies have been conducted in this area in the past, this study assumes importance due to the changing attitudes and perception of some Saudi consumers towards certain countries in the new millennium. The study reports on the findings of a survey conducted in which 922 responses were obtained. In general, Saudi consumers evaluate products from Japan and the European Union more favorably as compared to products from the United States of America, China and India. The study discusses the results of other empirical findings. Faculty of Business and Management ; UiTM Press 2005 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/16746/1/AJ_M.%20SADIQ%20SOHAIL%20JIBE%2005.pdf Saudi consumers' perceptions of foreign products / M. Sadiq Sohail. (2005) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29/>, 2 (1). pp. 93-106. ISSN 0128-7494 https://jibe.uitm.edu.my/ |
| spellingShingle | Consumer satisfaction Saudi consumers' perceptions of foreign products / M. Sadiq Sohail |
| title | Saudi consumers' perceptions of foreign products / M. Sadiq Sohail |
| title_full | Saudi consumers' perceptions of foreign products / M. Sadiq Sohail |
| title_fullStr | Saudi consumers' perceptions of foreign products / M. Sadiq Sohail |
| title_full_unstemmed | Saudi consumers' perceptions of foreign products / M. Sadiq Sohail |
| title_short | Saudi consumers' perceptions of foreign products / M. Sadiq Sohail |
| title_sort | saudi consumers perceptions of foreign products m sadiq sohail |
| topic | Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/16746/1/AJ_M.%20SADIQ%20SOHAIL%20JIBE%2005.pdf |