Implementation of sustainable concept in homestay program / Nur Liyana Ishak , Nurulhuda Yunus and Ahmad Saufee Haron

Tourism in Malaysia is the second largest industry after manufacturing. The development of tourism industry can been seen starting 1970 until today. The growth of tourism projects and tourist arrivals in Malaysia during this 30 years period correct this statement. Even Malaysia facing some bad situa...

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Main Authors: Ishak, Nur Liyana, Yunus, Nurulhuda, Haron, Ahmad Saufee
Format: Student Project
Language:English
Published: Faculty of Hotel and Tourism Management 2013
Online Access:https://ir.uitm.edu.my/id/eprint/17226/2/PPb_NUR%20LIYANA%20ISHAK%20HM%2013_5.pdf
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author Ishak, Nur Liyana
Yunus, Nurulhuda
Haron, Ahmad Saufee
author_facet Ishak, Nur Liyana
Yunus, Nurulhuda
Haron, Ahmad Saufee
author_sort Ishak, Nur Liyana
collection UITM
description Tourism in Malaysia is the second largest industry after manufacturing. The development of tourism industry can been seen starting 1970 until today. The growth of tourism projects and tourist arrivals in Malaysia during this 30 years period correct this statement. Even Malaysia facing some bad situation in tourism industry caused by several matters like economic recession, unsafe global condition and decease attacks, government had launched several efforts to overcome it. For example, Visit Malaysia Year 1990 has affects Malaysia tourism positively through increasing in tourist arrivals. One of the tourism product in Malaysia is homestay. Homestay accommodation gives focus on traditional life style, local culture and customs to attract the tourists. The present study examines the implementation of the three element which is known as sustainable concept in their homestay program. Both primary and secondary data have been used in the study. A total of 30 homestay operators are selected from Kampung Pulai, Malacca for collecting primary data. The sample size has been determined based on probability convenience sampling design. Purposive sampling technique is used to select the respondent while we use descriptive analysis are using to attain the objectives. The study reveals on how far the services provider implement the sustainable concept in their homestay program. The element that been choose to be include in the sustainable concept are traditional lifestyle, local people culture and local community participation. It also reveals on the effects and the benefits that they gained through out this program.
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spelling oai:ir.uitm.edu.my:172262019-02-07T03:33:57Z https://ir.uitm.edu.my/id/eprint/17226/ Implementation of sustainable concept in homestay program / Nur Liyana Ishak , Nurulhuda Yunus and Ahmad Saufee Haron Ishak, Nur Liyana Yunus, Nurulhuda Haron, Ahmad Saufee Tourism in Malaysia is the second largest industry after manufacturing. The development of tourism industry can been seen starting 1970 until today. The growth of tourism projects and tourist arrivals in Malaysia during this 30 years period correct this statement. Even Malaysia facing some bad situation in tourism industry caused by several matters like economic recession, unsafe global condition and decease attacks, government had launched several efforts to overcome it. For example, Visit Malaysia Year 1990 has affects Malaysia tourism positively through increasing in tourist arrivals. One of the tourism product in Malaysia is homestay. Homestay accommodation gives focus on traditional life style, local culture and customs to attract the tourists. The present study examines the implementation of the three element which is known as sustainable concept in their homestay program. Both primary and secondary data have been used in the study. A total of 30 homestay operators are selected from Kampung Pulai, Malacca for collecting primary data. The sample size has been determined based on probability convenience sampling design. Purposive sampling technique is used to select the respondent while we use descriptive analysis are using to attain the objectives. The study reveals on how far the services provider implement the sustainable concept in their homestay program. The element that been choose to be include in the sustainable concept are traditional lifestyle, local people culture and local community participation. It also reveals on the effects and the benefits that they gained through out this program. Faculty of Hotel and Tourism Management 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/17226/2/PPb_NUR%20LIYANA%20ISHAK%20HM%2013_5.pdf Implementation of sustainable concept in homestay program / Nur Liyana Ishak , Nurulhuda Yunus and Ahmad Saufee Haron. (2013) [Student Project] <http://terminalib.uitm.edu.my/17226.pdf> (Unpublished)
spellingShingle Ishak, Nur Liyana
Yunus, Nurulhuda
Haron, Ahmad Saufee
Implementation of sustainable concept in homestay program / Nur Liyana Ishak , Nurulhuda Yunus and Ahmad Saufee Haron
title Implementation of sustainable concept in homestay program / Nur Liyana Ishak , Nurulhuda Yunus and Ahmad Saufee Haron
title_full Implementation of sustainable concept in homestay program / Nur Liyana Ishak , Nurulhuda Yunus and Ahmad Saufee Haron
title_fullStr Implementation of sustainable concept in homestay program / Nur Liyana Ishak , Nurulhuda Yunus and Ahmad Saufee Haron
title_full_unstemmed Implementation of sustainable concept in homestay program / Nur Liyana Ishak , Nurulhuda Yunus and Ahmad Saufee Haron
title_short Implementation of sustainable concept in homestay program / Nur Liyana Ishak , Nurulhuda Yunus and Ahmad Saufee Haron
title_sort implementation of sustainable concept in homestay program nur liyana ishak nurulhuda yunus and ahmad saufee haron
url https://ir.uitm.edu.my/id/eprint/17226/2/PPb_NUR%20LIYANA%20ISHAK%20HM%2013_5.pdf
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