Knowledge and skill requirements for marketing positions: the gap between employers' and undergraduate marketing students' expectations in Kuching, Sarawak / Margaret Lucy Gregory, Jasmine Vivienne Andrew and Noraida Omar
Marketing education has seen a tremendous growth over the years. Thus, marketing education has a responsibility of preparing marketers of the future with the relevant knowledge and skills essential for subsequent organizational and career success. However, there is little research done on the effect...
| Autores principales: | , , |
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| Formato: | Research Reports |
| Lenguaje: | English |
| Publicado: |
Research Management Institute (RMI)
2013
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| Acceso en línea: | https://ir.uitm.edu.my/id/eprint/17746/2/LP_MARGARET%20LUCY%20GREGORY%20RMI%2013_5.pdf |