The effectiveness of promotional activities at KOWANESMA Berhad / Ernie Mohamad
This project paper focuses on the use of promotional structures of marketing tools at Koperasi Warga Asli Negeri Sembilan dan Melaka Berhad (KOWANESMA). These tools include advertising, sales promotion and public relation. KOWANESMA Berhad uses such promotion tools to provide the information to cust...
| Format: | Student Project |
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| Language: | English |
| Published: |
Faculty of Business Management
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/18378/1/PPb_ERNIE%20MOHAMAD%20BM%2007_5.pdf |