Awareness and usage of promotional tools by Lekor Shop's consumers / Sharifah Norherlini Syed Harun
Sales promotion is very important to many organizations. A good sales promotion may promise a good feedback from the customers towards the products and services offered. This project paper is to assess sales promotion strategies done by Lekor Shop. The objective of this research is to investigate th...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2007
|
| Online Access: | https://ir.uitm.edu.my/id/eprint/18607/1/PPb_SHARIFAH%20NORHERLINI%20SYED%20HARUN%20BM%2007_5.pdf |