A study on the effectiveness of promotional tools by Persatuan Pengguna Islam Malaysia to create public awareness / Suretmi Sudirman

Promotion is very important to the organization whether it is profit or non-profit organization. This is because a good promotion may promise a good feedback from public and also the potential members towards the services that they offered to public especially for Muslims. This study focuses on &quo...

詳細記述

書誌詳細
第一著者: Sudirman, Suretmi
フォーマット: Student Project
言語:English
出版事項: Faculty of Business and Management 2009
オンライン・アクセス:https://ir.uitm.edu.my/id/eprint/18619/1/PPb_SURETMI%20SUDIRMAN%20BM%2009_5.pdf