The passengers' perceptions towards the service quality provided by Mara Liner in Klang Valley / Kamil Muhammad
Service quality is inarguably a prerequisite of customer satisfaction. This study seeks to measure the current level of perception among MARA Liner's passengers towards the service quality provided in Klang Valley. Following the suggestion that the European perspective is a more appropriate rep...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19073/2/19073.pdf |