Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar
Timeshare industry has been growing among the development country. In Malaysia, it was first introduced in 1980's during recession. Previously, there are ten timeshare operators have involved in the industry, but two companies were bankrupt. Therefore, only eight companies were left actively op...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19300/2/19300.pdf |
| _version_ | 1796900985767985152 |
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| author | Mukhtar, Nor Fazarizan |
| author_facet | Mukhtar, Nor Fazarizan |
| author_sort | Mukhtar, Nor Fazarizan |
| collection | UITM |
| description | Timeshare industry has been growing among the development country. In Malaysia, it was first introduced in 1980's during recession. Previously, there are ten timeshare operators have involved in the industry, but two companies were bankrupt. Therefore, only eight companies were left actively operates in the industry. However, it is quite tough for the companies to survive in the timeshare industry. They have to face problems from the macro environment factors and handle the situation strongly to reach their future prospects. For that reason, this paper develops to identify the problems and prospects of timeshare industry in Malaysia. The framework integrates three categories of factors influencing on the problems and prospects of the industry: Products or services, price, and promotion. The model was tested with survey sample. The findings of the study indicate that the problems are actually come from the marketing mix factors. |
| first_indexed | 2024-03-06T01:43:20Z |
| format | Student Project |
| id | oai:ir.uitm.edu.my:19300 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:43:20Z |
| publishDate | 2006 |
| publisher | Faculty of Business and Management |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:193002023-07-27T04:51:06Z https://ir.uitm.edu.my/id/eprint/19300/ Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar Mukhtar, Nor Fazarizan Management. Industrial Management Cost effectiveness Timeshare industry has been growing among the development country. In Malaysia, it was first introduced in 1980's during recession. Previously, there are ten timeshare operators have involved in the industry, but two companies were bankrupt. Therefore, only eight companies were left actively operates in the industry. However, it is quite tough for the companies to survive in the timeshare industry. They have to face problems from the macro environment factors and handle the situation strongly to reach their future prospects. For that reason, this paper develops to identify the problems and prospects of timeshare industry in Malaysia. The framework integrates three categories of factors influencing on the problems and prospects of the industry: Products or services, price, and promotion. The model was tested with survey sample. The findings of the study indicate that the problems are actually come from the marketing mix factors. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19300/2/19300.pdf Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar. (2006) [Student Project] <http://terminalib.uitm.edu.my/19300.pdf> (Unpublished) |
| spellingShingle | Management. Industrial Management Cost effectiveness Mukhtar, Nor Fazarizan Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar |
| title | Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar |
| title_full | Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar |
| title_fullStr | Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar |
| title_full_unstemmed | Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar |
| title_short | Problems and prospects of timeshare industry in Malaysia / Nor Fazarizan Mukhtar |
| title_sort | problems and prospects of timeshare industry in malaysia nor fazarizan mukhtar |
| topic | Management. Industrial Management Cost effectiveness |
| url | https://ir.uitm.edu.my/id/eprint/19300/2/19300.pdf |
| work_keys_str_mv | AT mukhtarnorfazarizan problemsandprospectsoftimeshareindustryinmalaysianorfazarizanmukhtar |