The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
We have many automotive companies registered in Malaysia with a variety of their product lines. Thus, car purchasers in Malaysia will have a lot of choices. Cars are necessity for Malaysian people because their obligation in life such as going to work and many more. To cope with this scenario, Perod...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19345/2/19345.pdf |