An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio
The Internet has proved to be a widespread medium and an integral part of the habits of millions of users. An effective online communication strategy is considered nowadays a key element to achieve a competitive advantage on the market, to satisfy actual and potential tourists’ information needs in...
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| Format: | Article |
| Language: | English |
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Faculty of Hotel & Tourism Management Universiti Teknologi MARA, Selangor
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19410/1/AJ_NOEL%20SCOTT%20JTHCA%2009.pdf |
| _version_ | 1825735211459018752 |
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| author | Baggio, Rodolfo |
| author_facet | Baggio, Rodolfo |
| author_sort | Baggio, Rodolfo |
| collection | UITM |
| description | The Internet has proved to be a widespread medium and an integral part of the habits of millions of users. An effective online communication strategy is considered nowadays a key element to achieve a competitive advantage on the market, to satisfy actual and potential tourists’ information needs in a highly competitive way and to acquire new clients. All the ASEAN countries have implemented some kind of official tourism portal to promote their own destinations. An analysis of these tourism websites has been performed by collecting end-user evaluations and mapping contents and services offered online. The results of this survey are presented and compared with the general behaviour of the European Internet users regarding the use of the network as a tool to gather information, and to acquire travel services |
| first_indexed | 2024-03-06T01:43:39Z |
| format | Article |
| id | oai:ir.uitm.edu.my:19410 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:43:39Z |
| publishDate | 2009 |
| publisher | Faculty of Hotel & Tourism Management Universiti Teknologi MARA, Selangor |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:194102019-03-25T06:46:51Z https://ir.uitm.edu.my/id/eprint/19410/ An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio jthca Baggio, Rodolfo Travel and the state. Tourism The Internet has proved to be a widespread medium and an integral part of the habits of millions of users. An effective online communication strategy is considered nowadays a key element to achieve a competitive advantage on the market, to satisfy actual and potential tourists’ information needs in a highly competitive way and to acquire new clients. All the ASEAN countries have implemented some kind of official tourism portal to promote their own destinations. An analysis of these tourism websites has been performed by collecting end-user evaluations and mapping contents and services offered online. The results of this survey are presented and compared with the general behaviour of the European Internet users regarding the use of the network as a tool to gather information, and to acquire travel services Faculty of Hotel & Tourism Management Universiti Teknologi MARA, Selangor 2009 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19410/1/AJ_NOEL%20SCOTT%20JTHCA%2009.pdf An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio. (2009) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 1 (1). pp. 1-10. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and the state. Tourism Baggio, Rodolfo An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio |
| title | An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio |
| title_full | An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio |
| title_fullStr | An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio |
| title_full_unstemmed | An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio |
| title_short | An evaluation of ASEAN tourism websites / Noel Scott and Rodolfo Baggio |
| title_sort | evaluation of asean tourism websites noel scott and rodolfo baggio |
| topic | Travel and the state. Tourism |
| url | https://ir.uitm.edu.my/id/eprint/19410/1/AJ_NOEL%20SCOTT%20JTHCA%2009.pdf |
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