Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad
The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospita...
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| Format: | Article |
| Language: | English |
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Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19477/7/AJ_DAYANG%20NADIAH%20ABANG%20OTHMAN%20JTHCA%20B%2017.pdf |
| _version_ | 1825735224258985984 |
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| author | Abang Othman, Dayang Nadiah Abdul Gani, Arni Ahmad, Nur Farahwati |
| author_facet | Abang Othman, Dayang Nadiah Abdul Gani, Arni Ahmad, Nur Farahwati |
| author_sort | Abang Othman, Dayang Nadiah |
| collection | UITM |
| description | The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospitality and tourism industry. It is argued that many of consumers are now relying on reviews and information found on social media to make informed decision on variety of vacation decisions. The aim of this paper is to identify how web-based social networking can turn into the primary instrument for achieving quick and detailed information for the choice of hotel and to what extent consumer’s acceptance to use information technologies by giving issues to researchers and practitioners.The paper suggested integration of Technology Acceptance Model (TAM) and Information Acceptance Model (IAM) models to understand the issue under study. The research method to be undertaken also highlighted in this paper. |
| first_indexed | 2024-03-06T01:43:51Z |
| format | Article |
| id | oai:ir.uitm.edu.my:19477 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:43:51Z |
| publishDate | 2017 |
| publisher | Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:194772018-03-13T21:56:27Z https://ir.uitm.edu.my/id/eprint/19477/ Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad jthca Abang Othman, Dayang Nadiah Abdul Gani, Arni Ahmad, Nur Farahwati Travel and the state. Tourism The use of social media as an avenue for marketing and promotion is an emerging phenomenon in the hospitality industry. Lately, an increasing number of consumers have been using social media to connect with others and to share information on their experiences using variety of services in the hospitality and tourism industry. It is argued that many of consumers are now relying on reviews and information found on social media to make informed decision on variety of vacation decisions. The aim of this paper is to identify how web-based social networking can turn into the primary instrument for achieving quick and detailed information for the choice of hotel and to what extent consumer’s acceptance to use information technologies by giving issues to researchers and practitioners.The paper suggested integration of Technology Acceptance Model (TAM) and Information Acceptance Model (IAM) models to understand the issue under study. The research method to be undertaken also highlighted in this paper. Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19477/7/AJ_DAYANG%20NADIAH%20ABANG%20OTHMAN%20JTHCA%20B%2017.pdf Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 9 (2). pp. 1-12. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and the state. Tourism Abang Othman, Dayang Nadiah Abdul Gani, Arni Ahmad, Nur Farahwati Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad |
| title | Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad |
| title_full | Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad |
| title_fullStr | Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad |
| title_full_unstemmed | Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad |
| title_short | Social media information and hotel selection : integration of TAM and IAM models / Dayang Nadiah Abang Othman, Arni Abdul Gani and Nur Farahwati Ahmad |
| title_sort | social media information and hotel selection integration of tam and iam models dayang nadiah abang othman arni abdul gani and nur farahwati ahmad |
| topic | Travel and the state. Tourism |
| url | https://ir.uitm.edu.my/id/eprint/19477/7/AJ_DAYANG%20NADIAH%20ABANG%20OTHMAN%20JTHCA%20B%2017.pdf |
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