Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid
Food tourism is not a new phenomenon or trend that promotes the tourism products in Malaysia. The unique combination of multiple ethnicities and cultures influence the taste of the food that is served. Some of the food have been influenced by the other cultures based on the geographical elements whe...
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| Format: | Article |
| Language: | English |
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Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19483/7/AJ_HANIF%20HANAN%20JTHCA%20B%2017.pdf |
| _version_ | 1796901019988262912 |
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| author | Hanan, Hanif Abd Hamid, Zuliah |
| author_facet | Hanan, Hanif Abd Hamid, Zuliah |
| author_sort | Hanan, Hanif |
| collection | UITM |
| description | Food tourism is not a new phenomenon or trend that promotes the tourism products in Malaysia. The unique combination of multiple ethnicities and cultures influence the taste of the food that is served. Some of the food have been influenced by the other cultures based on the geographical elements where the region is related to other strong cultural regions. For example, Kelantan food have been influenced by Thai food where both destinations are next to each other. However, the slogan of the tourism promotion in Kelantan is the ‘cradle of Malay culture’ where it shows Kelantan itself has a strong image of Malays which includes the food. The slogan tells that Kelantan food image is the real Malay food image that has been preserved from generation to generation but in reality, the geographical and other cultural influences are also the important elements that need to be considered in measuring the food image of the region. Thus, this paper will explain and expand on the food tourism element and the destination and food image that influence visitors visiting the tourism destination of Kelantan. |
| first_indexed | 2024-03-06T01:43:52Z |
| format | Article |
| id | oai:ir.uitm.edu.my:19483 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:43:52Z |
| publishDate | 2017 |
| publisher | Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:194832018-03-12T02:08:43Z https://ir.uitm.edu.my/id/eprint/19483/ Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid jthca Hanan, Hanif Abd Hamid, Zuliah Travel and the state. Tourism Food industry and trade. Halal food industry. Certification Food tourism is not a new phenomenon or trend that promotes the tourism products in Malaysia. The unique combination of multiple ethnicities and cultures influence the taste of the food that is served. Some of the food have been influenced by the other cultures based on the geographical elements where the region is related to other strong cultural regions. For example, Kelantan food have been influenced by Thai food where both destinations are next to each other. However, the slogan of the tourism promotion in Kelantan is the ‘cradle of Malay culture’ where it shows Kelantan itself has a strong image of Malays which includes the food. The slogan tells that Kelantan food image is the real Malay food image that has been preserved from generation to generation but in reality, the geographical and other cultural influences are also the important elements that need to be considered in measuring the food image of the region. Thus, this paper will explain and expand on the food tourism element and the destination and food image that influence visitors visiting the tourism destination of Kelantan. Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19483/7/AJ_HANIF%20HANAN%20JTHCA%20B%2017.pdf Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 9 (2). pp. 1-10. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and the state. Tourism Food industry and trade. Halal food industry. Certification Hanan, Hanif Abd Hamid, Zuliah Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid |
| title | Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid |
| title_full | Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid |
| title_fullStr | Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid |
| title_full_unstemmed | Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid |
| title_short | Tourist perception towards Kelantanese food image / Hanif Hanan and Zuliah Abd Hamid |
| title_sort | tourist perception towards kelantanese food image hanif hanan and zuliah abd hamid |
| topic | Travel and the state. Tourism Food industry and trade. Halal food industry. Certification |
| url | https://ir.uitm.edu.my/id/eprint/19483/7/AJ_HANIF%20HANAN%20JTHCA%20B%2017.pdf |
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