Influence of Wi-Fi service quality towards tourists’ satisfaction and dissemination of tourism experience / Noorhaiza Masri, Faiz Izwan Anuar and Astri Yulia
Despite the heavy reliance on Wireless Fidelity (Wi-Fi) among tourists’, and the increase number of hotspots available at tourist attractions, limited research is available that investigates the service quality of Wi-Fi. This study investigated the dimension of service quality (SERVQUAL), Technology...
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| Format: | Article |
| Language: | English |
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Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Puncak Alam Campus
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19507/7/AJ_NOORHAIZA%20MASRI%20JTHCA%20B%2017.pdf |
| _version_ | 1825735230135205888 |
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| author | Masri, Noorhaiza Anuar, Faiz Izwan Yulia, Astri |
| author_facet | Masri, Noorhaiza Anuar, Faiz Izwan Yulia, Astri |
| author_sort | Masri, Noorhaiza |
| collection | UITM |
| description | Despite the heavy reliance on Wireless Fidelity (Wi-Fi) among tourists’, and the increase number of hotspots available at tourist attractions, limited research is available that investigates the service quality of Wi-Fi. This study investigated the dimension of service quality (SERVQUAL), Technology Acceptance Model (TAM) perceived ease of use and perceived usefulness, and their relationships with tourists’ satisfaction and tourism experience with Wi-Fi technology at tourists’ attractions. The results indicated that perceived ease of use, perceived usefulness, and service quality significantly linked with tourists’ satisfaction. We also found a significant effect of service quality on tourist experience. Implications of these results suggest that the key attributes need to be investigated to better understand the tourist satisfaction on the service quality assessments. Hence, the destination managers should consider upgrading Wi-Fi services as well as maintaining quality WI-FI services to enhance tourists’ experience at tourist attractions. |
| first_indexed | 2024-03-06T01:43:56Z |
| format | Article |
| id | oai:ir.uitm.edu.my:19507 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:43:56Z |
| publishDate | 2017 |
| publisher | Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Puncak Alam Campus |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:195072018-03-07T08:53:27Z https://ir.uitm.edu.my/id/eprint/19507/ Influence of Wi-Fi service quality towards tourists’ satisfaction and dissemination of tourism experience / Noorhaiza Masri, Faiz Izwan Anuar and Astri Yulia jthca Masri, Noorhaiza Anuar, Faiz Izwan Yulia, Astri Travel and the state. Tourism Wifi access networks Despite the heavy reliance on Wireless Fidelity (Wi-Fi) among tourists’, and the increase number of hotspots available at tourist attractions, limited research is available that investigates the service quality of Wi-Fi. This study investigated the dimension of service quality (SERVQUAL), Technology Acceptance Model (TAM) perceived ease of use and perceived usefulness, and their relationships with tourists’ satisfaction and tourism experience with Wi-Fi technology at tourists’ attractions. The results indicated that perceived ease of use, perceived usefulness, and service quality significantly linked with tourists’ satisfaction. We also found a significant effect of service quality on tourist experience. Implications of these results suggest that the key attributes need to be investigated to better understand the tourist satisfaction on the service quality assessments. Hence, the destination managers should consider upgrading Wi-Fi services as well as maintaining quality WI-FI services to enhance tourists’ experience at tourist attractions. Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Puncak Alam Campus 2017-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19507/7/AJ_NOORHAIZA%20MASRI%20JTHCA%20B%2017.pdf Influence of Wi-Fi service quality towards tourists’ satisfaction and dissemination of tourism experience / Noorhaiza Masri, Faiz Izwan Anuar and Astri Yulia. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 9 (2). pp. 1-16. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and the state. Tourism Wifi access networks Masri, Noorhaiza Anuar, Faiz Izwan Yulia, Astri Influence of Wi-Fi service quality towards tourists’ satisfaction and dissemination of tourism experience / Noorhaiza Masri, Faiz Izwan Anuar and Astri Yulia |
| title | Influence of Wi-Fi service quality towards tourists’ satisfaction and
dissemination of tourism experience / Noorhaiza Masri, Faiz Izwan Anuar and Astri Yulia |
| title_full | Influence of Wi-Fi service quality towards tourists’ satisfaction and
dissemination of tourism experience / Noorhaiza Masri, Faiz Izwan Anuar and Astri Yulia |
| title_fullStr | Influence of Wi-Fi service quality towards tourists’ satisfaction and
dissemination of tourism experience / Noorhaiza Masri, Faiz Izwan Anuar and Astri Yulia |
| title_full_unstemmed | Influence of Wi-Fi service quality towards tourists’ satisfaction and
dissemination of tourism experience / Noorhaiza Masri, Faiz Izwan Anuar and Astri Yulia |
| title_short | Influence of Wi-Fi service quality towards tourists’ satisfaction and
dissemination of tourism experience / Noorhaiza Masri, Faiz Izwan Anuar and Astri Yulia |
| title_sort | influence of wi fi service quality towards tourists satisfaction and dissemination of tourism experience noorhaiza masri faiz izwan anuar and astri yulia |
| topic | Travel and the state. Tourism Wifi access networks |
| url | https://ir.uitm.edu.my/id/eprint/19507/7/AJ_NOORHAIZA%20MASRI%20JTHCA%20B%2017.pdf |
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