Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]
This paper presents the finding of a study that identifies the most influential factor among local tourists to consume Pulau Pinang’s food. Data collection was done in numerous tourist attraction spots in Pulau Pinang. A total 98 respondents were selected for this study, represented the local touris...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19519/1/AJ_NORLIANA%20HASHIM%20JTHCA%2017.pdf |
| _version_ | 1825735232504987648 |
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| author | Hashim, Norliana Kamarulzaman, Wan Dzafarul Ariff Mohamed Idris, Aida Khalida Salleh, Rashid |
| author_facet | Hashim, Norliana Kamarulzaman, Wan Dzafarul Ariff Mohamed Idris, Aida Khalida Salleh, Rashid |
| author_sort | Hashim, Norliana |
| collection | UITM |
| description | This paper presents the finding of a study that identifies the most influential factor among local tourists to consume Pulau Pinang’s food. Data collection was done in numerous tourist attraction spots in Pulau Pinang. A total 98 respondents were selected for this study, represented the local tourists who traveled to Pulau Pinang. Motivational factors included in this study are exciting experience, escape from routine, health concern, cultural experience. The finding shows that the most influential motivational factor is the cultural experience. It could be said that, the major reason for tourist to consume Pulau Pinang food is the cultural experience that they encounter during the consumption of the foods. It also shows that people engage with food tourism in Pulau Pinang to experience the local culture. The findings of the study can be used by the state’s tourism agencies to strengthen the efforts to develop and promote the food culture of Pulau Pinang hence, increasing the tourism value of the state. |
| first_indexed | 2024-03-06T01:43:58Z |
| format | Article |
| id | oai:ir.uitm.edu.my:19519 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:43:58Z |
| publishDate | 2017 |
| publisher | Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:195192018-02-23T08:22:03Z https://ir.uitm.edu.my/id/eprint/19519/ Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al] jthca Hashim, Norliana Kamarulzaman, Wan Dzafarul Ariff Mohamed Idris, Aida Khalida Salleh, Rashid Travel and state. Tourism This paper presents the finding of a study that identifies the most influential factor among local tourists to consume Pulau Pinang’s food. Data collection was done in numerous tourist attraction spots in Pulau Pinang. A total 98 respondents were selected for this study, represented the local tourists who traveled to Pulau Pinang. Motivational factors included in this study are exciting experience, escape from routine, health concern, cultural experience. The finding shows that the most influential motivational factor is the cultural experience. It could be said that, the major reason for tourist to consume Pulau Pinang food is the cultural experience that they encounter during the consumption of the foods. It also shows that people engage with food tourism in Pulau Pinang to experience the local culture. The findings of the study can be used by the state’s tourism agencies to strengthen the efforts to develop and promote the food culture of Pulau Pinang hence, increasing the tourism value of the state. Faculty of Hotel Management and Tourism, Universiti Teknologi MARA Selangor, Puncak Alam Campus 2017-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19519/1/AJ_NORLIANA%20HASHIM%20JTHCA%2017.pdf Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al]. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 9 (2). pp. 1-10. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and state. Tourism Hashim, Norliana Kamarulzaman, Wan Dzafarul Ariff Mohamed Idris, Aida Khalida Salleh, Rashid Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al] |
| title | Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al] |
| title_full | Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al] |
| title_fullStr | Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al] |
| title_full_unstemmed | Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al] |
| title_short | Tourist motivation to consume Pulau Pinang local food / Norliana Hashim...[et al] |
| title_sort | tourist motivation to consume pulau pinang local food norliana hashim et al |
| topic | Travel and state. Tourism |
| url | https://ir.uitm.edu.my/id/eprint/19519/1/AJ_NORLIANA%20HASHIM%20JTHCA%2017.pdf |
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