Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]
This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identifi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19520/7/AJ_NORLIZA%20AMINUDIN%20JTHCA%20B%2017.pdf |
| _version_ | 1825735232706314240 |
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| author | Aminudin, Norliza JeraJen, Soumin Abdul Razak, Intan Rahayu Tarmudi, Sabrina |
| author_facet | Aminudin, Norliza JeraJen, Soumin Abdul Razak, Intan Rahayu Tarmudi, Sabrina |
| author_sort | Aminudin, Norliza |
| collection | UITM |
| description | This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identification of common characteristics and attributes and a qualitative approach for determining holistic and psychological impressions associated with the image of Sabah. The view of three hundred four people who never visited Sabah was obtained via an innovative open-ended research instrument. Findings indicate that the most frequent sources that were used by non-visitors in searching information are through social media, friends and/or family who had visited Sabah before and mass media. Moreover, Sabah has acquired a strongly positive appreciation by the non-visitors when it comes to evaluating its tourism destination image. |
| first_indexed | 2024-03-06T01:43:58Z |
| format | Article |
| id | oai:ir.uitm.edu.my:19520 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:43:58Z |
| publishDate | 2017 |
| publisher | Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:195202018-03-09T02:08:38Z https://ir.uitm.edu.my/id/eprint/19520/ Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.] jthca Aminudin, Norliza JeraJen, Soumin Abdul Razak, Intan Rahayu Tarmudi, Sabrina Travel and the state. Tourism Malaysia ZA Information resources (General) This study investigates the image of Sabah, Malaysia held by the non-visitors, and how the image was formed and its influence towards their travel intention to Sabah. This study uses both quantitative and qualitative instruments to evaluate destination image: a quantitative approach for the identification of common characteristics and attributes and a qualitative approach for determining holistic and psychological impressions associated with the image of Sabah. The view of three hundred four people who never visited Sabah was obtained via an innovative open-ended research instrument. Findings indicate that the most frequent sources that were used by non-visitors in searching information are through social media, friends and/or family who had visited Sabah before and mass media. Moreover, Sabah has acquired a strongly positive appreciation by the non-visitors when it comes to evaluating its tourism destination image. Faculty of Hotel and Management, Universiti Teknologi MARA, Selangor, Kampus Puncak Alam Campus 2017-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/19520/7/AJ_NORLIZA%20AMINUDIN%20JTHCA%20B%2017.pdf Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.]. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA) <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_=26_Culinary_Arts_=28JTHCA=29/>, 9 (2). pp. 1-12. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/ |
| spellingShingle | Travel and the state. Tourism Malaysia ZA Information resources (General) Aminudin, Norliza JeraJen, Soumin Abdul Razak, Intan Rahayu Tarmudi, Sabrina Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.] |
| title | Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.] |
| title_full | Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.] |
| title_fullStr | Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.] |
| title_full_unstemmed | Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.] |
| title_short | Effect of information source on Sabah destination image and non-visitors’ behavioral intention / Norliza Aminudin...[et al.] |
| title_sort | effect of information source on sabah destination image and non visitors behavioral intention norliza aminudin et al |
| topic | Travel and the state. Tourism Malaysia ZA Information resources (General) |
| url | https://ir.uitm.edu.my/id/eprint/19520/7/AJ_NORLIZA%20AMINUDIN%20JTHCA%20B%2017.pdf |
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