Magazine components that influence purchase of Wanita magazine published by Utusan Melayu (Malaysia) Berhad / Siti Rosziah Ghazali
The purpose of the study is to identify the reader's characteristic and behavior towards Wanita magazine published by Utusan Melayu (Malaysia) Berhad. It also will help the company to find the major factors in magazine components that influence purchase of Wanita magazine. If the magazine compo...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19523/2/19523.pdf |