Customer knowledge management in the insurance industry in Malaysia. The role of knowledge sharing, market and technology turbulence / Ahmad Suffian Mohd Zahari

Customer knowledge management in the insurance industry in Malaysia. The role of knowledge sharing, market and technology turbulence / Ahmad Suffian Mohd Zahari

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Customer Knowledge Management (CKM) is derived from the knowledge management concept, which can be applied by organizations strategies to satisfy their customers’ needs and wants. The dimensions of customer knowledge management are developed from the knowledge flow perspectives such as knowledge for...

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Manylion Llyfryddiaeth
Prif Awdur:	Mohd Zahari, Ahmad Suffian
Fformat:	Book Section
Iaith:	English
Cyhoeddwyd:	Institute of Graduate Studies, UiTM 2014
Pynciau:	Malaysia
Mynediad Ar-lein:	https://ir.uitm.edu.my/id/eprint/19680/1/ABS_AHMAD%20SUFFIAN%20MOHD%20ZAHARI%20TDRA%20VOL%206%20IGS_14.pdf

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