Influence of heuristics and framing factors on speculating and investment behavior: Evidence from individual traders in the Saudi stock market / Ibrahim Tawfeeq Alsedrah
Traditional finance (TF) assumes that people are rational. However, TF ignores the fact that people are human; their decisions, and subsequently, their behaviors, are influenced by emotions and psychology, especially when trading in the stock market. Therefore, Behavioral Finance (BF) has arisen to...
| Main Author: | |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Institute of Graduate Studies, UiTM
2016
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/19719/1/ABS_IBRAHIM%20TAWFEEQ%20ALSEDRAH%20TDRA%20VOL%209%20IGS%2016.pdf |