The mediating role of emotion on the relationship between festival quality and loyalty / Hassnah Wee
Examining the role of event visitors’ emotion towards loyalty has recently increased in the research studies which diminishing the impact of event visitors satisfaction towards loyalty. The outcome of emotion as mediator has resulted a mix findings from past studies. Emotion is said to be a predicto...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19913/1/ABS_HASSNAH%20WEE%20TDRA%20VOL%2010%20IGS%2016.pdf |