A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom
Product placement in movies is a strategy to advertise the products and services. This strategy is generally used in international movies and become a trend for Malaysian movies. However, its effectiveness is still questionable especially for the local people. This research aims to discuss about how...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Perak
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30185/1/30185.pdf |
| _version_ | 1796902980962746368 |
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| author | Mohd Amir Syafiq, Mohd Nordin Shahrel Nizar, Baharom |
| author_facet | Mohd Amir Syafiq, Mohd Nordin Shahrel Nizar, Baharom |
| author_sort | Mohd Amir Syafiq, Mohd Nordin |
| collection | UITM |
| description | Product placement in movies is a strategy to advertise the products and services. This strategy is generally used in international movies and become a trend for Malaysian movies. However, its effectiveness is still questionable especially for the local people. This research aims to discuss about how far the awareness of Malaysian people towards product placement in local movies for the brand recall.
By using the qualitative method, the researcher randomly interviewed five participants through in-depth interview. The result shows that most of the participants are aware about the product placement in Malaysian movies and lead
to the viewers' brand recall. Therefore, this will give a great potential for advertisers in Malaysia to use the product placement in movies as one of the key strategies for
the brand awareness |
| first_indexed | 2024-03-06T02:13:29Z |
| format | Article |
| id | oai:ir.uitm.edu.my:30185 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:13:29Z |
| publishDate | 2018 |
| publisher | Universiti Teknologi MARA, Perak |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:301852020-04-23T14:14:54Z https://ir.uitm.edu.my/id/eprint/30185/ A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom idealogy Mohd Amir Syafiq, Mohd Nordin Shahrel Nizar, Baharom Malaysia Collections of general literature Product placement in movies is a strategy to advertise the products and services. This strategy is generally used in international movies and become a trend for Malaysian movies. However, its effectiveness is still questionable especially for the local people. This research aims to discuss about how far the awareness of Malaysian people towards product placement in local movies for the brand recall. By using the qualitative method, the researcher randomly interviewed five participants through in-depth interview. The result shows that most of the participants are aware about the product placement in Malaysian movies and lead to the viewers' brand recall. Therefore, this will give a great potential for advertisers in Malaysia to use the product placement in movies as one of the key strategies for the brand awareness Universiti Teknologi MARA, Perak 2018 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/30185/1/30185.pdf A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom. (2018) Idealogy Journal <https://ir.uitm.edu.my/view/publication/Idealogy_Journal/>, 3 (2). pp. 235-242. ISSN 2550-214X http://idealogyjournal.com/ |
| spellingShingle | Malaysia Collections of general literature Mohd Amir Syafiq, Mohd Nordin Shahrel Nizar, Baharom A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom |
| title | A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom |
| title_full | A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom |
| title_fullStr | A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom |
| title_full_unstemmed | A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom |
| title_short | A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom |
| title_sort | study on awareness of product placement in malaysian movies mohd amir syafiq mohd nordin dr shahrel nizar baharom |
| topic | Malaysia Collections of general literature |
| url | https://ir.uitm.edu.my/id/eprint/30185/1/30185.pdf |
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