A Study on awareness of product placement in malaysian movies / Mohd Amir Syafiq Mohd Nordin & Dr. Shahrel Nizar Baharom
Product placement in movies is a strategy to advertise the products and services. This strategy is generally used in international movies and become a trend for Malaysian movies. However, its effectiveness is still questionable especially for the local people. This research aims to discuss about how...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Perak
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30185/1/30185.pdf |