Relationships between expectation towards technology and social gratification with continuance intention to watch movies on YouTube: mediating roles of gratification / Mohd Syuhaidi Abu Bakar and Jusang Bolong.
This study hypothesized that gratification mediates relationships between expectations towards social and technology gratification provided by YouTube for movie watching experience; with continuance intention of using YouTube to watch movies. All variables and items were extracted from reviews of li...
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| Format: | Article |
| Language: | English |
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Faculty of Communication and Media Studies, Universiti Teknologi MARA
2018
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30192/1/30192.pdf |
