Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]

The Internet technology and pervasive computing has provided consumers with privileges to shop online. In addition, the Industry 4.0 agenda has placed the business web and the social web as the ecosystem domains, which explains why online shopping is a norm today. While many studies have been conduc...

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Main Authors: Zamzuri, Norol Hamiza, Kassim, Erne Suzila, Shahrom, Melissa, Humaidi, Norshima
Format: Article
Language:English
Published: Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/30353/1/30353.pdf
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author Zamzuri, Norol Hamiza
Kassim, Erne Suzila
Shahrom, Melissa
Humaidi, Norshima
author_facet Zamzuri, Norol Hamiza
Kassim, Erne Suzila
Shahrom, Melissa
Humaidi, Norshima
author_sort Zamzuri, Norol Hamiza
collection UITM
description The Internet technology and pervasive computing has provided consumers with privileges to shop online. In addition, the Industry 4.0 agenda has placed the business web and the social web as the ecosystem domains, which explains why online shopping is a norm today. While many studies have been conducted to investigate the determinants of consumers’ intention to use online shopping, mixed results are always found, especially when the business take unique approaches for their digital presence. Besides, even though self-efficacy has been studied extensively in information system research, technological complexity has always given a challenge to consumers’ computing ability. Building on the Use and Gratification Theory (GTA) and the Social Cognitive Theory (SCT), this study aims to examine the relationships between entertainment gratification, informative gratification, web irritation and self-efficacy towards individual’s intention to use online shopping. Using the quantitative survey approach, data was collected from 217 young executives who are frequent online shoppers. The results of the structural equation modeling suggest entertainment gratification, informative gratification and self-efficacy are the factors that derive consumers’ intention to shop online. On the other hand, web irritation has no significant relationship with online shopping intention. The findings do not only capture the importance for web retailers to provide adequate buying-selling information and to provide the element of fun to the shopping portals, but it also suggests for the web retailers to provide less complicated online shopping features since consumers’ ability to use the technology determines purchase behavior. The findings serve as future research agenda.
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spelling oai:ir.uitm.edu.my:303532020-05-13T16:07:48Z https://ir.uitm.edu.my/id/eprint/30353/ Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.] mar Zamzuri, Norol Hamiza Kassim, Erne Suzila Shahrom, Melissa Humaidi, Norshima Computer networks. Electronic information resources. Including the Internet Quality of life The Internet technology and pervasive computing has provided consumers with privileges to shop online. In addition, the Industry 4.0 agenda has placed the business web and the social web as the ecosystem domains, which explains why online shopping is a norm today. While many studies have been conducted to investigate the determinants of consumers’ intention to use online shopping, mixed results are always found, especially when the business take unique approaches for their digital presence. Besides, even though self-efficacy has been studied extensively in information system research, technological complexity has always given a challenge to consumers’ computing ability. Building on the Use and Gratification Theory (GTA) and the Social Cognitive Theory (SCT), this study aims to examine the relationships between entertainment gratification, informative gratification, web irritation and self-efficacy towards individual’s intention to use online shopping. Using the quantitative survey approach, data was collected from 217 young executives who are frequent online shoppers. The results of the structural equation modeling suggest entertainment gratification, informative gratification and self-efficacy are the factors that derive consumers’ intention to shop online. On the other hand, web irritation has no significant relationship with online shopping intention. The findings do not only capture the importance for web retailers to provide adequate buying-selling information and to provide the element of fun to the shopping portals, but it also suggests for the web retailers to provide less complicated online shopping features since consumers’ ability to use the technology determines purchase behavior. The findings serve as future research agenda. Accounting Research Institute (ARI), Universiti Teknologi MARA, Shah Alam 2018 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/30353/1/30353.pdf Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]. (2018) Management & Accounting Review (MAR) <https://ir.uitm.edu.my/view/publication/Management_=26_Accounting_Review_=28MAR=29/>, 17 (3). pp. 95-108. ISSN 2550-1895
spellingShingle Computer networks. Electronic information resources. Including the Internet
Quality of life
Zamzuri, Norol Hamiza
Kassim, Erne Suzila
Shahrom, Melissa
Humaidi, Norshima
Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]
title Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]
title_full Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]
title_fullStr Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]
title_full_unstemmed Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]
title_short Entertainment gratification, informative gratification, web irritation and self-efficacy as motivational factors to online shopping intention / Norol Hamiza Zamzuri ... [et al.]
title_sort entertainment gratification informative gratification web irritation and self efficacy as motivational factors to online shopping intention norol hamiza zamzuri et al
topic Computer networks. Electronic information resources. Including the Internet
Quality of life
url https://ir.uitm.edu.my/id/eprint/30353/1/30353.pdf
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