A case study of low price not necessary to create sales of Streamyx Broadband offered by ™ (Telekom Malaysia) Bhd / Nurwasila Ahmad Foad
Pricing is one of four elements in marketing mix which is product, price, place and promotion. The right pricing strategy used will generate more sales and increase more revenue. This paper presents an analysis on pricing strategy of Streamyx broadband practiced by TM on the issue of “low price not...
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| Format: | Student Project |
| Language: | English |
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2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30516/1/30516.pdf |