A study on Integrated Marketing Communication (IMC) influences brand awareness of TM Point Senawang, Seremban / Nurzeela Razali
The purpose of this study is to determine the factors that affecting the brand awareness of TM Point Senawang, Seremban. For this study the researcher chooses 100 respondents among the people and also the customer of TM Points itself. The objectives of this study aims to determine the relationship b...
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| Format: | Student Project |
| Language: | English |
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2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30520/1/30520.pdf |