A case study: promotional mix used in increasing sales of Pennzoil Platinum Semi Synhetic Lubricant / Raja Arif Iskandar Raja Yahaya Aziz
In the real business world today, majority of the company realized the significant importance of the promotional mix and sales promotion to increase the sales. As a consequence the marketing department is aggressively doing the promotional mix to enhance the brand name. The UMW Pennzoil Sdn Bhd is a...
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| Format: | Student Project |
| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30613/1/30613.pdf |