The impact of friends, family members and subjective norm on intention to purchase halal personal care products: the moderating role of spiritual intelligence / Sulaiman Nawawi … [et al.]
The purpose of this paper is to validate the impact of friends’ influence, family members’ influence and subjective norms on one’s intention to purchase halal personal care products. It also aims to investigate the moderating role of spiritual intelligence on the relationship between subjective norm...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academy of Contemporary Islamic Studies (ACIS)
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30682/1/30682.pdf |