To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh
The main purposed of this study is to identify the effectiveness promotional tools done by this study is to determine the most suitable promotional tools that company done to enhance the customer loyalty. ProEight Offshore Engineering Sdn Bhd has offered a refurbishment services and innovation of me...
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| Format: | Student Project |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30713/1/30713.pdf |
| _version_ | 1825737239859036160 |
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| author | Mohd Noh, Saidatul Zafirah |
| author_facet | Mohd Noh, Saidatul Zafirah |
| author_sort | Mohd Noh, Saidatul Zafirah |
| collection | UITM |
| description | The main purposed of this study is to identify the effectiveness promotional tools done by this study is to determine the most suitable promotional tools that company done to enhance the customer loyalty. ProEight Offshore Engineering Sdn Bhd has offered a refurbishment services and innovation of mechanical seal as their product; which is ProEight Offshore Engineering Sdn Bhd is premier domestic company that enter in this industry. However, to compete with the to determine which the promotional tools that can influence more to the customer. The respondent is 34; the company as a existing customers who have a contract agreement with ProEight Offshore Engineering Sdn Bhd. the data collected from questionnaire which is primary data. The Statistical Package for the Social Science (SPSS) version 14.0 has been used to summarize the data. In conclusion, the researcher found the most effective promotional tools done by this company is sales promotion which is this activity can increase the degree of confident level of customer to the company service and products, it also can create the customer loyalty to the company. In addition, the result shows the positive relationship between promotional tools activities and the effectiveness promotional tools done by ProEight Offshore Engineering Sdn Bhd. Lastly, the recommendations are made based on several logical factors and impact of current situation to the promotional tools practiced. |
| first_indexed | 2024-03-06T02:15:01Z |
| format | Student Project |
| id | oai:ir.uitm.edu.my:30713 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:15:01Z |
| publishDate | 2011 |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:307132020-07-15T04:57:45Z https://ir.uitm.edu.my/id/eprint/30713/ To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh Mohd Noh, Saidatul Zafirah Organizational effectiveness. Performance measurement Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty The main purposed of this study is to identify the effectiveness promotional tools done by this study is to determine the most suitable promotional tools that company done to enhance the customer loyalty. ProEight Offshore Engineering Sdn Bhd has offered a refurbishment services and innovation of mechanical seal as their product; which is ProEight Offshore Engineering Sdn Bhd is premier domestic company that enter in this industry. However, to compete with the to determine which the promotional tools that can influence more to the customer. The respondent is 34; the company as a existing customers who have a contract agreement with ProEight Offshore Engineering Sdn Bhd. the data collected from questionnaire which is primary data. The Statistical Package for the Social Science (SPSS) version 14.0 has been used to summarize the data. In conclusion, the researcher found the most effective promotional tools done by this company is sales promotion which is this activity can increase the degree of confident level of customer to the company service and products, it also can create the customer loyalty to the company. In addition, the result shows the positive relationship between promotional tools activities and the effectiveness promotional tools done by ProEight Offshore Engineering Sdn Bhd. Lastly, the recommendations are made based on several logical factors and impact of current situation to the promotional tools practiced. 2011 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/30713/1/30713.pdf To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh. (2011) [Student Project] <http://terminalib.uitm.edu.my/30713.pdf> (Unpublished) |
| spellingShingle | Organizational effectiveness. Performance measurement Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Mohd Noh, Saidatul Zafirah To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh |
| title | To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh |
| title_full | To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh |
| title_fullStr | To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh |
| title_full_unstemmed | To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh |
| title_short | To study the effectiveness of promotional tools done by ProEight Offshore Engineering Sdn Bhd / Saidatul Zafirah Mohd Noh |
| title_sort | to study the effectiveness of promotional tools done by proeight offshore engineering sdn bhd saidatul zafirah mohd noh |
| topic | Organizational effectiveness. Performance measurement Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty |
| url | https://ir.uitm.edu.my/id/eprint/30713/1/30713.pdf |
| work_keys_str_mv | AT mohdnohsaidatulzafirah tostudytheeffectivenessofpromotionaltoolsdonebyproeightoffshoreengineeringsdnbhdsaidatulzafirahmohdnoh |