Sensitivities on controversial product’s online advertising: Gen Y Muslim perspective / Sharifah Nur Iylia Said Abd Karim
Issues of controversial or offensive advertising has been raised due to the respons from the respondents that online advertising is the most annoying advertising. Inspite the fact that it is the best medium to used. As the economic condition fluctuates marketer and entrepreneur feel that it is cruci...
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| Format: | Student Project |
| Language: | English |
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2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30817/1/30817.pdf |