Factors that influence customer preferences towards a private university in Sungai Petani, Kedah / Azyyati Anuar, Mohd Rizaimy Shaharudin and Siti Nabihan Baharuddin
This study attempts to focus on the factors influencing customer preferences towards a private university in Sungai Petani, Kedah. Nowadays, demand for higher education in Malaysia is growing in tandem with the government’s emphasis on human capital development. Without private higher education,...
| Auteurs principaux: | , , |
|---|---|
| Format: | Article |
| Langue: | English |
| Publié: |
Universiti Teknologi MARA, Kedah
2011
|
| Sujets: | |
| Accès en ligne: | https://ir.uitm.edu.my/id/eprint/30881/1/AJ_AZYYATI%20ANUAR%20VOA%20K%2011.pdf |